PARADIGM SHIFT IN INDIGENOUS-LANGUAGE-MEDIUM RADIO PRESENTATION OF NEWS FROM THE DAILIES; CASE STUDY OF TÌFUNTẹDọ-INU-ÌWÉ-ÌRÒYÌN ON SPLASH F.M.

Author: Samson Olusola Olatunji

Published: March 2018

Abstract

Literate Nigerians’ attitude to their indigenous languages has been described as “linguistic and cultural genocide” and “Native Language Prejudice Syndrome”. But a Yoruba-medium newspaper review programme named Tìfuntẹdọ-Inu-Ìwé-Ìròyìn commands a wide audience base that prompted this ex post facto type survey. A self-constructed thirteen-item questionnaire that yielded 84.3 Cronbach alpha was majorly used to collect data from 248 respondents drawn through stratified random sampling. Frequency counts, percentages and Pearson product-moment correlation were used in analyzing the collected data to answer five research questions and test three null hypotheses. The audience was found to transcend gender, academic and employment types.