AN EMPIRICAL STUDY OF PROBLEMS/CHALLENGES OF A CONTEMPORARY NEWSPAPER AND MAGAZINE MANAGEMENT IN NIGERIA AND THE SOLUTIONS.

AUTHORS: 1BJC Anyanwu, 2Nwoga, Chibuzor C. 3Ejem, Agwu A

1Department of Mass Communication, Imo State University, Owerri

2Department of Mass Communication, Imo State Polytechnic Umuagwo

3Maurid Polytechnic, Mbiaso, Nsil Ibom, Akwa Ibom State

PUBLISHED: OCTOBER 2017

ABSTRACT

This study assessed the problems or challenges bedeviling a contemporary newspaper and magazine management in Nigeria, using two newspapers (The Announcer Express and Newspoint newspapers) and two magazines (The Source and Orient magazines) as case study. The Survey method of research was adopted for this study and the core data collection method wck in-depth interview of two Publishers, one editor and two regional correspondences of the sampled media outfits. The finding of this study revealed that different challenges affect newspaper and magazine production and management in Nigeria, which include among others ownership interference, legal constraints, loss of revenue, circulation, funding, low advert and government patronage, and low readership. Thus, faced with this unpleasant situation, Nigerian newspaper and magazine managers should developed and adopted series of survival strategies or measures by which they strive to wade through the challenges posed by the unfavourable business climate. Such survival strategies include among others less ownership interference, avoiding legal pitfalls, training and re-training of staff, implementing professional ethics, integrity, good and catchy caption/headlines as well as being internet and ICT compliant. We conclude that many Nigerian newspapers and magazines have reached a lock-in stage which necessitates that they introduce some strategies to avoid going bankrupt or becoming extinct.

Keywords: Management, Newspaper, Magazine, In-depth interview, Media

FULL PDF DOWNLOAD: October 2017 PDF